The Diamond+ Community — Diamond+ Coaching

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Ricky Carruth • Last updated October 27, 2026
Ricky Carruth

“All 20 spots in Diamond+ for October are full.

Apply now to join us on the next kickoff call with me on November 6th.”

— Ricky

Work directly with me to stack listings to the moon.The goal: 30 active listings by March 1st.No cold calls. No buying leads. No ads.Just proven, predictable systems I built around handwritten letters, emails, texts, and voicemail drops that get the exact homeowners you want calling you.

30 Active Listings by March 1st

Here's the mission.

When March 1st hits, I want every single one of my students sitting on 30 active listings.

Not hoping for 30.

Not striving for 30.

Predicting 30.

Spring is where real estate agents get rich.

The real estate agents who walk into spring with a stack of listings are the ones who have the best year of their career.

Everybody else spends spring chasing.

So between now and March 1st, we're doing one thing.

Building your listing inventory.

Most real estate agents have no idea where their next listing is coming from.

They have a good month, then a bad month, then they start over every January.

That's not a business.

That's a slot machine.

We've built predictable systems around the strategy that's working right now, so you can pick up as many listings as you want every single week.

And we're dialing those systems in together, so you know your numbers.

How many letters go out.

How many owners call.

How many appointments you set.

How many listings you take.

When you know your numbers, 30 stops being a dream.

It becomes math.

The System That Gets Sellers Calling You

We don't make a single cold call anymore.

Not one.

No ISA. No chasing. No buying leads. No ads. No social media.

Instead, we reach the exact owners of the exact properties you want to sell, four ways:

  1. Handwritten letters. Real ink, real envelopes, one simple question. This is what makes the phone ring.
  2. Emails. Short, personal, and to the point.
  3. Texts. The fastest way to start a real conversation.
  4. Voicemail drops. Your voice, in their ear, without a single dial.

Those owners reach out to you.

With real interest. Ready to talk.

Then we run every one of those conversations through the Five Gate Conversion Process, so inbound calls turn into a stack of listings and a lifetime of business.

And you'll learn the exact formula we use to predict your weekly listings and closings, so you finally have peace of mind instead of guessing where the next deal comes from.

You Work Directly With Me

Not a junior coach. Not a recording. Me.

We get on a live coaching call every single week, and I'm the only coach in the program.

I'm in the trenches with you, looking at your numbers, your campaigns, and your conversations, and helping you dial them in until 30 is predictable.

Here's why I can do that.

I closed over 1,000 transactions as a single agent.

I did 100+ deals a year for eight years straight.

I was the number one RE/MAX agent in Alabama.

I also know the other side.

I lost everything in 2008.

I lived in my car.

It took me seven years to rebuild.

So I know what it feels like to be alone with nothing, and I know exactly what it takes to build a business that lasts.

Over the last decade I've coached more than 100,000 real estate agents.

Now I only work closely with a small group of future top producers.

It's Already Working

This isn't theory.

This is what's happening in the community right now.

  • Eric Northhouse got 19 leads and set five listing appointments in his first week.
  • Jeremy Dugas got five calls and set two listing appointments in his first week.
  • Alana LaCava-Hearn went on four listing appointments in her first week.

And every month, one of my students hits their very first $100,000 month.

  • Ben Stephen of St. Joseph, MI made $130,000 in July.
  • Brad Boone of Oklahoma City, OK hit $122,000 in July.
  • Chris Whitley of Gulf Shores, AL crushed $217,000 in May.

"Ricky is one of the people in the industry who actually has done the work. I think that's why I liked him so much when I first saw him online and then saw him speak at a conference. It was like, 'Oh, another guy who actually does this.' He's sold so much real estate. He's done the work, he knows how to talk about it, and he has a real passion for helping others."

— Ryan Serhant

Greg Church testimonial
Ryan Miller testimonial

Screenshots from the Diamond+ Community group chat

And You're Not Doing It Alone

When you join, you're surrounded by real estate agents all over the country chasing the same 30 by March 1st.

Some have cracked $100,000 months. Some are right on the edge of their first one.

You get access to them 24 hours a day.

Ask a question at 10pm and get an answer from someone who solved that exact problem last month.

See which letters, texts, and voicemails are pulling calls this week, not what worked five years ago.

Send referrals back and forth with top producers in markets all over the country.

I don't use a testimonial unless that agent is still in the program right now and crushing it. You'll meet every one of the agents above and become family.

Who This Is For

I only take 20 new students a month.

That way I can give you the attention you need and the attention you deserve.

This isn't for you if you...

  • Have never closed a deal and have no foundation to build on.
  • Think buying more leads is the answer.
  • Blame the market, the rates, or your broker for everything.
  • Want to chase the next shiny object instead of running one proven system.

This is for you if you...

  • Are already closing deals and want more listings, more consistently.
  • Want to walk into spring sitting on a stack of listings.
  • Are tired of depending on Zillow and paid leads.
  • Want to be around people who are already where you want to go.
  • Can follow a proven system and give it five hours a week.
  • Want a business that gets better every year instead of starting over every January.

The Road to 30

Phase 1: They Call You (November and December)

We launch your handwritten letters, emails, texts, and voicemail drops so the exact homeowners you want pick up the phone and call you.

We run every conversation through the Five Gate Conversion Process.

You will start putting listings on your board.

Phase 2: Predict 30 (January and February)

Now we dial it in.

We know your numbers, so we scale what's working until 30 listings are predictable.

We install the Million Dollar Formula and turn your database into a relationship engine that feeds you listings for years.

March 1st: The Checkpoint

The goal is to be sitting on 30 active listings heading into spring.

Phase 3: Build the Business (March and April)

We show you how to hire the right people and install the systems to run your business, so you're not grinding away.

As your business grows, so should your freedom.

Owner, not operator.

When you finish all three phases, you become a Founding Member. A smaller room. A separate chat. I do an additional monthly call with only Founding Members.

Everything You Get

  • A live coaching call with me every week. I'm your coach and the only coach in the program.
  • The Diamond+ System: handwritten letters, emails, texts, and voicemail drops that get sellers calling you asap.
  • The Five Gate Conversion Process to turn those calls into listings.
  • The formula to predict your weekly listings and closings.
  • The Diamond+ Community: real estate agents across the country, including $100K-a-month producers, collaborating with you 24/7.
  • An accountability partner from my team who checks in with you once a month.
  • Two live in-person workshops a year in Gulf Shores, Alabama.
  • Founding Member status when you finish all three phases, with no price increase.

The Investment

You apply with an $850 deposit. If you're approved, it covers your first month of the program.

After the first month, it's $1,500 a month from there on out.

You're in for your first 60 days. Phase 1 takes two months to work, so I ask you to give it two months. No refunds. I want you all in.

After that, it's love it or leave it. Stay month to month as long as it's working, or walk away as friends.

One listing pays for the entire program.

Here's What to Do Next

The November group kicks off with me on November 6th.

That gives us four months to get you to 30.

Step 1: Click here to apply.

Step 2: We'll review your application and let you know within 72 hours.

Let everybody else get distracted.

We've got 30 listings to stack.

Talk soon.

Ricky

P.S. The moment you're accepted, you get instant access to Unlimited Listings In 10 Minutes, the video showing exactly how we get the precise owners you want calling you. A lot of new students have owners calling before their first coaching call even happens.

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