The Diamond+ Community — Diamond+ Coaching

The Diamond+ Community

Ricky Carruth • Last updated October 13, 2026
Ricky Carruth

“All 20 spots in Diamond+ for October are full.

We have sold out early every month since September 2025.

Apply now to hold your seat in the November group before our next kickoff call with me on November 6th.”

— Ricky

Join a community of the highest-producing real estate agents on the planet that you can be a part of without switching brokerages or paying a split of your commission.

Most real estate agents are on an island.

Your broker gives you a desk and a split.

Your trainer gives you a script and a pep talk.

Your office is full of people you compete with, not people who pull you up.

And when you get stuck, nobody picks up the phone.

That's the hole in this industry.

There is no real mentorship out there that takes a real estate agent from where they are today to 5X their business.

So I built it.

It's called the Diamond+ Community.

Coaching. Community. Collaboration.

Real estate agents will make $100 billion in 2026, and 5% of real estate agents will make half of that.

The difference is almost never talent.

It's the room you're in.

That's why we've built a community full of the most productive real estate agents all over the country.

Together, we're constantly testing new, cutting-edge strategies and ideas in the market, in real time.

So you always know what's working in today's market, not what was working two years ago.

The goal is simple.

Consistent listings, predictable income, and a community that supports you for the rest of your career.

The Room That Changed Everything for Me

I always said I wanted to be the number one agent in my market.

I said it for years.

It still felt impossible.

Then I joined a brokerage that had all the top producers in my area under one roof.

I watched how they talked to sellers.

I watched how they ran their days.

I watched them do things I didn't think were possible.

Being around them pushed me.

It elevated me to levels I never dreamed of.

I became the number one RE/MAX agent in Alabama.

I closed over 1,000 transactions as a single agent and did 100+ deals a year for eight years straight.

Nothing I ever learned changed my career more than getting in the right room with the right people.

I also know the other side.

I lost everything in 2008.

I lived in my car.

It took me seven years to rebuild.

So I know what it feels like to be alone with nothing, and I know exactly what it takes to build a business that lasts.

Over the last decade I've coached more than 100,000 real estate agents.

The Diamond+ Community is the room I wish I had access to earlier in my career.

What You Get When You Join the Community

Every member of the Diamond+ Community gets three things.

A coach. A system. A community.

1. A Coach: Me

Everybody in the community is coached directly by me.

Not a junior coach. Not a recording. Me.

We get on a live coaching call every single week, and I'm the only coach in the program.

2. A System: The Diamond+ System

No cold calling. No ISA. No chasing. No buying leads. No ads. No social media.

We built an entire system around direct mail, text, email, and voicemail drops that gets the exact sellers you want calling you within three to seven days.

The exact owners of the exact properties you want to sell, reaching out to you.

Then we teach you our Five Gate Conversion Process, so you can easily turn those inbound seller conversations into a stack of listings and a lifetime of business.

3. A Community: The Most Valuable Thing You'll Get

This is the part nobody else offers.

When you join, you're surrounded by real estate agents all over the country who have cracked $100,000 months, and real estate agents who are right on the edge of their first one.

You get access to them 24 hours a day.

Ask a question at 10pm and get an answer from someone who solved that exact problem last month.

See what's working this week, not what worked five years ago.

Send referrals back and forth with top producers in markets all over the country.

And you'll meet every single real estate agent you see on this page.

I don't use a testimonial unless that agent is in the community right now and crushing it.

You'll be in the same room with them, sharing what's working in real time.

That's the room that made me the number one agent in Alabama.

Now you get to sit in it.

Your Business Stays Your Business

You don't have to switch brokerages to join this community.

You don't pay a split of your commission.

We don't take over your admin, your clients, or your brand.

It's still your business, run your way, under your name.

You just stop building it alone.

Meet the People You'll Collaborate With

This isn't theory.

This is what's happening in the community right now.

  • Eric Northhouse got 19 leads and set five listing appointments in his first week.
  • Jeremy Dugas got five calls and set two listing appointments in his first week.
  • Alana LaCava-Hearn went on four listing appointments in her first week.

And Joshua Mawhorr has been in the program for two weeks. He messaged me while driving home from his third appointment of the week. While he was driving, he got another call and set another listing appointment for next week.

One of those sellers is ready to list now. One is ready next spring. One is ready a year from now.

That's not just a good week. That's a pipeline.

We make sure new members get big wins fast.

And every month, someone in the community hits their very first $100,000 month.

  • Ben Stephen of St. Joseph, MI made $130,000 in July.
  • Brad Boone of Oklahoma City, OK hit $122,000 in July.
  • Chris Whitley of Gulf Shores, AL crushed $217,000 in May.

When you join, you will personally meet these agents.

Here is what Ryan Serhant had to say about the community we've built:

"Ricky is one of the people in the industry who actually has done the work. I think that's why I liked him so much when I first saw him online and then saw him speak at a conference. It was like, 'Oh, another guy who actually does this.' He's sold so much real estate. He's done the work, he knows how to talk about it, and he has a real passion for helping others."

— Ryan Serhant

Greg Church testimonial
Ryan Miller testimonial

Screenshots from the Diamond+ Community group chat

Who Belongs in This Community

We only take 20 new members a month.

Keeping the community small means I can give you the attention you need and the attention you deserve.

It keeps the room tight, and it keeps it magical.

So I'm looking for the right people.

This community isn't for you if you...

  • Have never closed a deal and have no foundation to build on.
  • Think buying more leads is the answer.
  • Blame the market, the rates, or your broker for everything.
  • Want to chase the next shiny object instead of running one proven system.

This community is for you if you...

  • Are already closing deals and want more of them, more consistently.
  • Are tired of being alone on an island, figuring it out by yourself.
  • Are tired of depending on Zillow and paid leads.
  • Want to be around people who are already where you want to go.
  • Will show up for the other members the way they'll show up for you.
  • Can follow a proven system and give it five hours a week.
  • Want a business that gets better every year instead of starting over every January.

If that's you, this could be the year everything changes.

The Plan: Six Months, Three Phases

Phase 1: They Call You (your first 60 days)

We start with listings.

We launch your direct mail, text, email, and voicemail drop campaign so the exact homeowners who own the exact type of property you dream about selling pick up the phone and call you.

With real interest. Ready to talk.

Then we run every one of those conversations through the Five Gate Conversion Process so they turn into listings.

You probably won't close a deal in 60 days. That's not how real estate works.

But you can absolutely get listings on your board.

And you'll learn the exact formula we use to predict your weekly closings, so you finally have peace of mind instead of guessing where the next deal comes from.

Phase 2: Systems and Brand (your next 60 days)

Now that you have listings and momentum, we get strategic.

We give you the social media blueprint and install the Million Dollar Formula.

We turn your database into a relationship engine that feeds you listings for years.

This is where you stop being a salesperson and start being a business owner.

Phase 3: Build the Business (your final 60 days)

The last 60 days are about freedom.

We show you how to hire the right people and install the systems to run your business, so you're not grinding every single deal yourself.

Owner, not operator.

And through all three phases, your community is right there with you.

Everything You Get as a Member of the Community

  • A live coaching call with me every week. I'm your coach and the only coach in the community.
  • The Diamond+ System: direct mail, text, email, and voicemail drops that get sellers calling you in three to seven days.
  • The Five Gate Conversion Process to turn those calls into listings.
  • The Diamond+ Community: real estate agents across the country, including $100K-a-month producers, collaborating with you 24/7.
  • An accountability partner from my team who checks in with you once a month.
  • Two live in-person workshops a year in beautiful Gulf Shores, Alabama, where you meet the community face to face.

Founding Member Status

When you finish all three phases, you become a Founding Member.

That's a seat in our inner circle of top producers.

A smaller room. A separate chat. An extra monthly call with only Founding Members.

If you want to be around the best of the best, this is where you stay for years.

Here's the Investment

You apply below. We review it. If it's a fit, you're in.

It's $1,500 a month. The full system installs over three 60-day phases. Six months, start to finish.

One commission, the first sale we help you get, can pay for the entire program. Don't you think I can help you get more than one deal?

And you don't have to switch brokerages or give up a split of your commission to be here.

It's basically one commission to join the community and take your business to the next level.

Or you can pay in full for $8,000 and save $1,000 on your first six months. Most people do, and I'll tell you why in a second.

You're in for your first 60 days. Phase 1 takes two months to work, so I ask you to give it two months.

No refunds. I want you all in, not with one foot out the door.

At the end of 60 days, it's love it or leave it.

Stay month to month as long as it's working for you, or walk away as friends.

You're never locked into a long contract past that.

And here's the best part.

When you finish your six months and become a Founding Member, your price never goes up.

You keep paying the same $1,500 a month for as long as you want to stay in the community.

Two Reasons to Start Right Now

Unlimited Listings In 10 Minutes. Everyone who joins gets this 10-minute video showing exactly how we get the precise owners you want calling you with real interest, and how to predict your weekly closings.

A lot of new members watch it and get their first win before their first coaching call.

The Done-With-You Launch. Pay in full and my team sets up your entire Phase 1 campaign with you. The setup, the targeting, all of it.

So the right owners start calling you in your first week instead of your second month.

That's the real reason most people pay in full.

The Quick Facts

  • Coached directly by me, a real estate agent who closed over 1,000 deals.
  • A community of real estate agents across the country, reachable 24/7.
  • $1,500 a month, or $8,000 paid in full for six months and all three phases.
  • Live coaching call with me every week.
  • Monthly accountability partner check-in.
  • Two live in-person workshops a year in Gulf Shores, Alabama.
  • Founding Member status when you finish all three phases, with no price increase.
  • 60-day commitment to start, then month to month. No brokerage switch and no commission split.
  • Only 20 new members a month.
  • Sold out early every month since September 2025.

Here's What to Do Next

If you're already closing deals, have a database or sphere to work (even a small one), have room for more listings, and you're coachable, I want you in this community.

Step 1: Click here to apply.

Step 2: We'll review your application and let you know within 72 hours.

Coaching. Community. Collaboration. You don't have to do this alone anymore.

Keep selling my friends.

Ricky

P.S. The moment you're accepted, you get instant access to Unlimited Listings In 10 Minutes and an invite into the community chat. A lot of new members have owners calling them before their first coaching call even happens. Start there, get a quick win, and let the community help you build from that momentum.

Diamond+