Your database should be sending you closings.
Pull homeowner data with GeoLeads, mail the Golden Letter, and let the CRM sort every reply into your ABS pipeline. Add a weekly newsletter and a custom-built website, all in one login.
$197/mo. No setup fee. No contract. Cancel anytime.
Three things no other CRM hands you on day one
Most CRMs give you an empty database and wish you luck. Zero To Diamond gives you the system, the content, and the website to actually work it.
From homeowner list to hot lead, all in one place
Ricky Carruth's Golden Letter is the most consistent listing-generation play in the business. Most agents stall on two things: getting the list and working the replies. Zero To Diamond handles both inside the CRM.
- GeoLeads built in. Draw a neighborhood on the map and pull homeowner data straight into your contacts. No exporting, no spreadsheets.
- Golden Letter templates and campaign frameworks, ready to plug your name and market into
- Email and SMS follow-up sequences that fire automatically when a reply comes in
- ABS pipeline. Active Buyers and Sellers get their own pipeline with tasks and instant text alerts, so a hot reply never sits in your inbox
GeoLeads is an optional add-on: $100/mo for 1,000 homeowner records, billed inside your CRM.
Stay in front of your entire database every single week
The agents who win the referral game are the ones people remember. A weekly newsletter keeps you top of mind with every past client, lead, and sphere contact without you writing a word from scratch.
- Weekly newsletter templates built for real estate, ready to personalize and send
- Send to your whole database in minutes from inside the CRM
- Track opens, clicks, and replies so you know who's paying attention
- Replies land in your unified inbox, not a lost email thread
A professional website, built for you, included
No templates you have to figure out. No $3,000 web designer. Every Zero To Diamond member gets a custom-built real estate website that's connected to the CRM, so every lead that comes through it lands in your pipeline automatically.
- Custom built for you and your brand, not a DIY drag-and-drop
- Lead forms and home valuation pages wired straight into your CRM
- Mobile-ready and fast out of the box
- Included with your membership at no extra cost
Everything else you'd normally pay five tools for
One login. One monthly price. Every tool a working agent actually uses.
Email + SMS Campaigns
Done-for-you scripts and drip sequences that convert leads while you're out showing homes.
Unified Inbox
Texts, emails, calls, and social DMs in one place so nothing slips through.
Missed-Call Text Back
Miss a call, and the CRM texts them back instantly so you never lose a lead to voicemail.
Reputation Builder
Automated review requests that grow your Google 5-star presence on autopilot.
Smart Calendar Booking
Let leads book appointments straight onto your calendar with automatic reminders.
Database Reactivation
Wake up cold leads with proven campaigns and turn old contacts into new deals.
AI Writing Assistant
Built-in AI drafts your emails, texts, and templates and answers your questions right inside the CRM.
Monthly Social Content
Show up online consistently without creating a thing yourself.
Mobile App
Run your whole business from your phone: inbox, pipeline, calendar, calls.
Up and running in days, not months
Get started
Sign up in two minutes. No setup fee, no contract.
We build your foundation
Your custom website gets built, your Golden Letter and newsletter templates are loaded, and your automations are switched on.
Work your database
Pull your GeoLeads list, mail your letters, send your newsletter, and let the ABS pipeline surface the hot ones while you handle the appointments.
The system Ricky Carruth built his career on
Zero To Diamond isn't a generic CRM with a real estate sticker on it. It's the exact system Ricky Carruth teaches, the Golden Letter, the weekly newsletter, the relentless follow-up, built into software so you can run it without a team.
Every template, every automation, and every campaign inside the CRM comes from that philosophy.
- Creator of the Golden Letter system
- Top-producing agent turned coach to thousands of agents nationwide
- Built Zero To Diamond to give agents the tools he wished he had
One plan. Everything included.
Less than one closing pays for years of the platform.
- Golden Letter follow-up templates and automations
- ABS hot lead pipeline with instant alerts
- Weekly newsletter templates
- Free custom-built website
- Email + SMS campaigns and unified inbox
- AI writing assistant, missed-call text back, reviews, calendar, mobile app
- Live support and weekly office hours
Frequently asked
Is the website really free?
Yes. A custom-built real estate website is included with your membership. It's connected to your CRM so leads from the site go straight into your pipeline.
Do I have to be technical to use this?
No. The system is built for working agents, not IT people. We load your templates and automations for you, and you get live support plus weekly office hours if you ever get stuck.
Does the Golden Letter follow-up work with my existing mailing?
Yes. Keep mailing your letters however you already do. The CRM handles what happens after: tracking responses, triggering follow-up, and alerting you when someone is ready to talk.
What is GeoLeads and is it included?
GeoLeads is a map-based homeowner data tool built right into the CRM. Pick an area, pull the owner records, and they land in your contacts ready for a Golden Letter campaign. It's an optional add-on at $100 a month for 1,000 records, so you only pay for it if you're actively farming.
What is the ABS pipeline?
ABS stands for Active Buyers and Sellers. It's a dedicated pipeline for the replies that matter, with its own stages, tasks, and text alerts, so your hottest leads are never mixed in with the rest of your database.
Can I bring my existing database?
Yes. Import your contacts from a spreadsheet or your old CRM and start sending the newsletter to your whole sphere right away.
Is there a contract?
No. It's $197 a month with no setup fee and no long-term commitment. Cancel anytime.
What if I already use GoHighLevel?
You can move your existing account under Zero To Diamond and get our templates, automations, and support on top of what you already have. Reach out and we'll walk you through it.
Stop letting your database go cold.
Homeowner data, the Golden Letter follow-up, the ABS pipeline, a weekly newsletter, and your custom website in one CRM for $197 a month.